• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• +51.7%

  Mission submission vs benchmark

• +9.6%

  Ad recall

• +2.4%

  Favorability

Generating engagement and awareness for Gocciole: the leading biscuit in Italy and one of the iconic Barilla brands.

• 7.2%

  Branded Effect Engagement Rate

• +11pp

  Ad Recall

• +16pp

  Movie Awareness

The first ever Branded Mission & Branded Effect within the theatrical industry in Italy